Deluca's Italian Groceria

Deluca's is a well known Italian grocery store in Winnipeg. Known for their fresh italian baked goods and deli items. I wanted their brand identity to match the authentic vibe that their business portrays. The logo is designed to have a classic Italian style but to still feel new. The checkers are reimagined to still be noticable as checkers but with a modern twist. The logo has the option to be used in color (marinara red and pesto green), only one brand color or simply in black or white. Designed to be used on merchandise and packaging throughout the store, bakery and deli!